Category: Content Writing

No More Popups on Mobile Devices

Google, our (benevolent?) overlord, has decided to punish popups on mobile devices.  This will start in January 2017.  We have enough time to set our media queries or for the popup plugin designers to set an on off switch on the popup depending on screen size.  Personally, I am glad to see them go on small devices, and even wish for a better way to curb their rampant use on all devices.  However, I don’t like how Google has become the internet policeman or rather judge, jury and executioner of things.  Sooner or later it will backfire and bite Google in the ass.

So, really, no more popups?

Barring the staging of mass demonstrations outside Google offices, there are some ways to accomplish what your popups accomplish on a small screen and not suffer for it.  Google will not punish these three cases:

1. Your cookie police statement

2. An age verification check for you owners of naughty sites

3. A small banner “that uses a reasonable amount of screen space”.  You can see the image below, taken from Google’s site that a form to collect emails could theoretically be used there.

Popups on Mobile Devices

I plan to use that space for my mailing forms.  If I hear of any changes before the new year, I’ll be posting updates here.

If you are interested you can read Google’s announcement here.

 

Clickbait, is it worth it?

I have gotten so used to clickbait that I pretty much avoid clicking on anything that I might have the slightest suspicion to be clickbait.   Sometimes though, I slip and click.  It makes me realize that because the “bait” was about a person I admire, my initial reaction was to become concerned about them, so I clicked without thinking.  In addition, the article was from a “respected” news source, The Independent, another reason to have my lowered my bullshit detector. It was the combination of those two factors that made me bite.

This is what I saw posted on Facebook (The clickbait):

clickbait

I’ve always liked the guy.  Fastest man in the world, top notch sportsman and without a chip on his shoulder like many other sprinters.  But when I saw the title, it brought forth a fear every fan of athletics has, and that is doping, so I got to thinking about that.  And, as i mentioned earlier, it is coming from a respectable source.

So, I clicked to read on:

clickbait2

What??? This is clickbait at its finest.  Text book clickbait.  If I were to ask the person who made this they would respond, innocently, that everything is true, and that it is not their fault that I assumed the that Bolt was taking drugs, and that in fact they had never mentioned that he was taking drugs in the opening post!

News sources are being judged (and valued by advertisers) according to the amount of hits their articles generate. In the past, newspapers had more sales and even then they would add extras to their Sunday editions to get you to make a purchase.  However, by setting you up, the way they do now, in order to read their articles, they are slowly chipping (others say rabidly chopping) away at their credibility.  The harsh truth is that clickbait works. I probably wouldn’t have clicked on the title “Nesta Carter tests positive for steroids.” Clickbait isn’t even new, but it has gone to new heights and in the end either enough people will be fed up with it and it will curb in certain sectors or we will just get used to having the news be like a scratch-off lottery ticket.

If you are interested in reading more about clickbait,Wired has a great article about it.

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