The not so obvious. The more obvious reasons are found in part 1. While answering the question “Is it time for a website redesign?” last week, I covered a few of the obvious reasons for doing so. This week I present a few more reasons that one could easily overlook or just not know about.
Your website is not your control center.
The center of your operations should be your web page even if you spend 99% for your time on Facebook. Social media site regulations change and you can find yourself with content that is not accessible to your target audience or even removed. You don’t own it. Your website, on the other hand, is yours, you can claim everything on it. The best way to handle communication on multiple platforms is to think of your website as theand have everything emit from it. Write a blog post and have it forwarded to social media. Don’t waste time reposting things across many platforms. Build your own archive, it will enhance your presence, build credibility and will reduce the headache of keeping track of what you do where.
You don’t have a landing page
Websites are, in many ways, what posters and billboards once were. You could have the best restaurant in town but if you make your own flyers in crayon, you probably won’t get many diners. What people see when they first open you website is what will determine if they will stick around. Take the viewer by the hand and have them do something when they open your site. Get them to watch a video, sign up for a newsletter, give them access to your eshop.
You know your site like the back of your hand
But your clients don’t. Put yourself in the eyes of your client, or better yet, have someone who hasn’t seen your website open it in front of you. What do they do first? Are they going where you want them to go? If they are asking you questions such asyou know that you have some website redesign work to do.
Your business has changed
You opened a pet shop four years ago, along with a website. As time passed you found selling dog food in bulk was most profitable and shifted your focus. However, your website hasn’t changed. It is time to redesign the website and change direction. Start thinking of writing dog nutrition articles and adapt your website to your current business model.
Your neighbor has a cooler car than you
If you notice that most of your competitors have updated sites, you have to do the same. Visit their site, is the experience better than on yours? Are you being pushed down in search rankings by your competitors because they have better SEO? Time to make some changes.
So, website redesign?
Take into consideration all these factors and determine for yourself if a website redesign is in order. Of course, here at Winzyweb we can inspect your website and make recommendations with no obligation on your part. Contact us and we’ll get back to you with ideas to make your site look great.